Dr Arvind Kumar

Research Fellow

Marketing

Contact

Personal statement

In August 2024, Dr Arvind Kumar joined the Stephen Young Institute (SYI) as a Research Fellow. Arvind is an MBA in Marketing from the Army Institute of Management, Kolkata, India, and has earned his PhD from FMS, University of Delhi, India. Throughout his academic journey, Arvind excelled and received numerous scholarships and fellowships, including a National Scholarship (with a merit certificate) in matriculation for two years of XIth and senior secondary, a National Scholarship in senior secondary for three years of his undergraduate studies, and Junior Research Fellowship from University Grant Commission (UGC) for the first two years of his PhD, followed by Senior Research Fellowship from UGC for the remainder of his PhD program. Before joining SYI, Arvind has been working as an Assistant Professor of Marketing at National Institute of Technology Rourkela (an Institute of National Importance under the Ministry of Education, Government of India) since last 4.5 years. With over 8 years of full-time teaching experience, he has not only facilitated the learning process for MBA and doctoral students through formal classroom sessions but also extended his expertise to the broader public through national workshops and short-term courses. He organized these workshops in collaboration with institutes like Cell for IPR Promotion and Management (CIPAM), India Post Payments Bank (IPPB), and the University of Delhi, focusing on Intellectual Property Rights (IPRs), Branding, Values and Ethics, Financial Literacy, and Indian Knowledge Systems (IKS). These initiatives allowed him to disseminate knowledge and raise awareness on critical topics, making a significant impact beyond academia. His efforts were supported by fundings from organizations like State Bank of India (SBI), Reserve Bank of India (RBI), and Indian Council of Social Science Research (ICSSR). His research interests in Subsistence Marketplaces, Sustainability, and Happiness align perfectly with the mission of SYI. He has been awarded research projects in these areas by Indian Knowledge Systems (IKS), Govenment of India; Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India; and Odisha Coal and Power Limited (OCPL), and has published his research in international journals of repute. At SYI, he looks forward to raising awareness about various (non)consumption issues faced by impoverished and homeless populations through publications and research grants.

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Publications

Understanding the effects of gender equality on company's performance : a global mid‐cap companies' perspective
Dahiya Rekha, Usmani Asjad, Kumar Arvind
Journal of Public Affairs Vol 25 (2025)
https://doi.org/10.1002/pa.70028
Promoting green healthcare initiatives : a systematic literature review, conceptual framework and future research agenda
Sahoo Manas, Kumar Arvind, Thakur Vikas
Journal of Cleaner Production Vol 498 (2025)
https://doi.org/10.1016/j.jclepro.2025.145024
Do brand coolness and brand romance synchronize with sustainability? : Insights from a mixed-method approach
Singh Gursimranjit, Kaur Jasmeet, Kumar Arvind
Marketing Intelligence and Planning (2024)
https://doi.org/10.1108/mip-11-2023-0604
Interventions of organizational identification and job satisfaction on person-environment perceptions and work engagement : insights for K12 school administrators in India
Sharma Pardeep Bawa, Kumar Arvind
International Journal of Public Administration Vol 47, pp. 690-703 (2024)
https://doi.org/10.1080/01900692.2023.2175852
Navigating the neuromarketing landscape : valuable insights for businesses in a post-pandemic world
Singh Kawalpreet, Kumar Arvind, Singh Gursimranjit
Journal of Business-to-Business Marketing Vol 31, pp. 261-279 (2024)
https://doi.org/10.1080/1051712X.2024.2361784
Two decades of research on “masstige” marketing : A systematic literature review and future research agenda
Chaurasia Muskan, Kumar Arvind, Panda Rajeev Kumar
International Journal of Consumer Studies Vol 48 (2024)
https://doi.org/10.1111/ijcs.13077

More publications

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Contact

Dr Arvind Kumar
Research Fellow
Marketing

Email: arvind.kumar@strath.ac.uk
Tel: Unlisted