
Dr Arvind Kumar
Research Fellow
Marketing
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Publications
- Understanding the effects of gender equality on company's performance : a global mid‐cap companies' perspective
- Dahiya Rekha, Usmani Asjad, Kumar Arvind
- Journal of Public Affairs Vol 25 (2025)
- https://doi.org/10.1002/pa.70028
- Promoting green healthcare initiatives : a systematic literature review, conceptual framework and future research agenda
- Sahoo Manas, Kumar Arvind, Thakur Vikas
- Journal of Cleaner Production Vol 498 (2025)
- https://doi.org/10.1016/j.jclepro.2025.145024
- Do brand coolness and brand romance synchronize with sustainability? : Insights from a mixed-method approach
- Singh Gursimranjit, Kaur Jasmeet, Kumar Arvind
- Marketing Intelligence and Planning (2024)
- https://doi.org/10.1108/mip-11-2023-0604
- Interventions of organizational identification and job satisfaction on person-environment perceptions and work engagement : insights for K12 school administrators in India
- Sharma Pardeep Bawa, Kumar Arvind
- International Journal of Public Administration Vol 47, pp. 690-703 (2024)
- https://doi.org/10.1080/01900692.2023.2175852
- Navigating the neuromarketing landscape : valuable insights for businesses in a post-pandemic world
- Singh Kawalpreet, Kumar Arvind, Singh Gursimranjit
- Journal of Business-to-Business Marketing Vol 31, pp. 261-279 (2024)
- https://doi.org/10.1080/1051712X.2024.2361784
- Two decades of research on “masstige” marketing : A systematic literature review and future research agenda
- Chaurasia Muskan, Kumar Arvind, Panda Rajeev Kumar
- International Journal of Consumer Studies Vol 48 (2024)
- https://doi.org/10.1111/ijcs.13077
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